About
Hello! — Freddie Hornedo “The Marketing Mercenary” here. I first got into the field of marketing several years ago when my wife and I started our interior decorating business Tailoring Touches. We tried all of the traditional methods of marketing (Flyers, Yellow Pages, Networking, etc.) and seemed to be doing OK but the results were sporadic at best.
After working with the Small Business Development Center (SBDC) in our area I found out that some friends of ours David Breth and Lindy Scarborough, owners of David Breth and Associates and Magictainment, assisted the SBDC in the area of marketing. We met with them soon after finding that out and since that initial meeting I have been on a relentless pursuit of learning and implementing everything I can in the area of marketing.
One of the first things that I quickly realized was that “traditional” marketing rarely translates into “effective” marketing. There are tactics, methods and strategies that the average business owner never hears about. It requires you to stretch your mind and think about marketing in a completely different way. This blog is a place for me to share much of what I’ve learned with you.
In the future I will list many of the resources that I used and am using in my journey to marketing mastery. I hope you enjoy and most of all IMPLEMENT everything that I fire at you. Thanks for visiting.
God bless,
Freddie Hornedo, “The Marketing Mercenary”
